Paid Search Marketing

Google and Microsoft Ads: Fueling Your Growth with Precision and Reach

Our comprehensive services cover Google Ads and Microsoft (Bing) Ads. PPC, search, shopping, display, remarketing, YouTube, and more.

Paid Search Marketing stands as one of the most effective strategies to captivate new customers and grow your business. Whether your aim is to boost online sales or generate valuable leads, our focus is squarely on enhancing your return on investment. We build best-in-class search campaigns and remarketing with careful A/B testing and diverse ad formats. Our comprehensive offering ensures a seamless Google and Microsoft Ads experience, ready to launch you to the next level.

Our Process

Account Initiation

Whether it’s a setup from scratch or a takeover of existing marketing efforts, we meticulously examine your account to ensure optimal configuration. This foundational step guarantees that your paid search campaigns are structured for success from the outset.

Conversions Setup

Setting up conversion tracking is crucial for measuring the success of your campaigns. We implement and configure conversion tracking across your website and ads, enabling accurate monitoring of key actions taken by visitors, such as purchases, sign-ups, and leads.

Keywords, Audits, & Opportunities

Our initial steps involve deep keyword research and audits, ensuring your ads meet your audience’s search intent. We create a robust opportunity analysis giving you a snapshot of the current search marketing landscape, and the competitors in the market.

Tracking & Analysis

We implement advanced tracking solutions for precise performance analysis, empowering data-driven decisions.

Campaign Management

Our comprehensive campaign management includes creating, launching, and maintaining your paid search campaigns. This encompasses selecting the right ad formats, setting budget allocations, and managing bids to ensure your campaigns are competitive and effective.

Continuous Optimization

From keyword refinement to bid adjustments and ad copy testing, we focus on optimizing your campaigns for peak performance.

Custom Audience Targeting

Leveraging demographic and behavior data, we create custom audiences for highly targeted advertising.

Cross-Channel Integrations & Remarketing

We amplify your reach through cross-channel integrations and retarget visitors to maximize conversions.

Ongoing Recommendations

As part of our commitment to your growth, we provide ongoing strategic recommendations. These insights are derived from continuous campaign analysis and industry trends, aimed at identifying opportunities for further optimization and expansion.

Calls with Platform Reps

We facilitate direct communication with platform representatives to ensure your campaigns benefit from the latest features, best practices, and insider advice. This collaboration helps in navigating platform-specific challenges and leveraging new opportunities.

Performance Reporting

Monthly reporting keeps you informed with actionable insights and strategic recommendations. Our reports are designed to offer a clear view of campaign performance, highlight successes, and identify areas for improvement, ensuring transparency and alignment with your business goals.

Packages

We pride ourselves on offering totally transparent pricing up-front.
You know what we charge, and how it changes as you grow. And these prices are pretty darn competitive.

TIER I

$900/month

Ad Spend: <$8,000/month

TIER II

$1,200/month

Ad Spend: <$20,000/month

TIER III

$2,000/month

Ad Spend: <$50,000/month

TIER IV

$4,000/month

Ad Spend: $50,000+/month

More Details

All packages discounted 12% if billed yearly.

25% Discount on all additional non-month-to-month services while under contract.

Video ads with client-provided content only.

2 hours free per year for tag installation and maintenance.

Additional work at our nominal hourly rate ($150/hour under contract, or $200/hour without contract).