Paid Search Marketing
Google and Microsoft Ads: Fueling Your Growth with Precision and Reach
Our Process
Account Initiation
Whether it's a setup from scratch or a takeover of existing marketing efforts, we meticulously examine your account to ensure optimal configuration. This foundational step guarantees that your paid search campaigns are structured for success from the outset.
Conversions Setup
Setting up conversion tracking is crucial for measuring the success of your campaigns. We implement and configure conversion tracking across your website and ads, enabling accurate monitoring of key actions taken by visitors, such as purchases, sign-ups, and leads.
Keywords, Audits, & Opportunities
Our initial steps involve deep keyword research and audits, ensuring your ads meet your audience's search intent. We create a robust opportunity analysis giving you a snapshot of the current search marketing landscape, and the competitors in the market.
Tracking & Analysis
We implement advanced tracking solutions for precise performance analysis, enabling data-driven decisions.
Campaign Management
Our comprehensive campaign management includes creating, launching, and maintaining your paid search campaigns. This encompasses selecting the right ad formats, setting budget allocations, and managing bids to ensure your campaigns are competitive and effective.
Continuous Optimization
From keyword refinement to bid adjustments and ad copy testing, we focus on optimizing your campaigns for peak performance.
Custom Audience Targeting
Using demographic and behavior data, we create custom audiences for highly targeted advertising.
Cross-Channel Integrations & Remarketing
We amplify your reach through cross-channel integrations and retarget visitors to maximize conversions.
Ongoing Recommendations
As part of our commitment to your growth, we provide ongoing strategic recommendations. These insights are derived from continuous campaign analysis and industry trends, aimed at identifying opportunities for further optimization and expansion.
Calls with Platform Reps
We handle direct communication with platform representatives to ensure your campaigns benefit from the latest features, best practices, and insider advice. This collaboration helps in navigating platform-specific challenges and using new opportunities.
Performance Reporting
Monthly reporting keeps you informed with actionable insights and strategic recommendations. Our reports are designed to offer a clear view of campaign performance, highlight successes, and identify areas for improvement, ensuring transparency and alignment with your business goals.
Pricing
We pride ourselves on offering totally transparent pricing up-front.
You know what we charge, and how it changes as you grow. And these prices are pretty darn competitive.
TIER I
Ad Spend: <$8,000/month
TIER II
Ad Spend: <$20,000/month
TIER III
Ad Spend: <$50,000/month
TIER IV
Ad Spend: $50,000+/month
More Details
All packages discounted 12% if billed yearly.
20% Discount on all additional non-month-to-month services while under contract.
Video ads with client-provided content only.
2 hours free per year for tag installation and maintenance.
Additional work at our nominal hourly rate ($150/hour under contract, or $250/hour without contract).
Ready to Take Flight?
Let's discuss how this solution can help your business soar to new heights. Book a free consultation today.